Björn Franke Consulting

I offer advisory and consulting services to organizations, institutions, businesses, and individuals seeking to strengthen or evolve their strategies in a rapidly changing world. I provide unbiased insights and recommendations through strategic planning, creative direction, project critiquing, and individual mentorship. I work with clients on both a regular recurring basis and project-specific engagements.

Strategic Planning

I help clients develop long-term strategies that align with their creative, business, and institutional goals. My unique approach combines strategic thinking with creative insights, ensuring that clients can navigate complex challenges and achieve their objectives. The strategic planning process begins with a thorough analysis of the current situation, assessing strengths and weaknesses, and understanding the context, including external risks and threats. By planning strategic areas in line with this analysis, I help clients create clear strategies that serve as essential working tools. Internally, these strategies clarify objectives and allow transparent resource allocation, while externally, they reflect the clients’ ambitions and facilitate effective communication with stakeholders.

Creative Direction

Guiding the artistic and design direction of projects is another key service I offer. With a deep commitment to innovation and a thorough understanding of the creative process, I work with clients who wish to push the boundaries of their projects. I approach these projects with humility, perspective, openness, and the wisdom to know which qualities to employ and in what combination. I believe that doubt can be empowering, as it encourages questioning assumptions and evolving thinking. My extensive knowledge of art history, design history, pop culture, and contemporary debates within art, technology, politics, and social issues enriches my creative direction. This comprehensive approach goes far beyond visual appeal, driving business outcomes and ensuring high standards of innovation and quality. By steering the creative process, I play a crucial role in business development by helping clients expand their creative capabilities and client base.

Project Critiquing

Offering in-depth critiques to refine and enhance projects is a vital part of my services. I provide honest, constructive, kind, and candid feedback, crucial for clients seeking genuine, impactful advice. I understand critique as a collaborative activity that serves the work rather than the person who created it, and which is essential for any iterative process aimed at improving a product or strategy. Some critiques focus on exploring concepts, others on finalizing details, and some on concluding projects and drawing out lessons for future endeavors. The goal is for clients to feel empowered and excited to improve their work. Rather than prescribing exact next steps, my critiques help clients develop their own exploratory processes.

Individual Mentorship

I also provide personalized mentorship to foster growth and development in creative practices. My mentorship is grounded in the classical English Oxford/Cambridge conversational tutoring style, emphasizing personalized guidance, critical feedback, and the exchange of ideas to explore new perspectives. This conversational approach offers clients the space to discuss projects and challenges in-depth and receive constructive feedback. Individual mentorship sessions typically last about an hour, during which I provide feedback on specific topics or issues and may set tasks and commitments for the next session. Mentorship can occur over several recurring sessions or be project-specific. It is a fantastic way for clients to explore ideas, gain new perspectives, and further develop their independent thinking.